One of my virtual voiceover buddies posted a video to the Voiceover Club website about how a radio spot could come together. It shows screen shots of the process of recording the voice track and then editing and mixing in a number of different pieces of music and sound effects. He is using a stereotypical “puker” radio announcer sound for this spot – but listen to the copy and you will understand why.
http://www.voiceoverclub.com/building-radio-commercial/?ref=nf
Thanks to Tom Hathaway (Fall 2010 student) for forwarding this link.