Homework Assignments Prior to Start of SDCCD106 Blog

HOMEWORK FOR WEDNESDAY, May 13th, 2009: Private Meetings to downselect from 12 possible spots to 6 for the Final Project. This is Part 1 on Page 19 of the Workbook.

HOMEWORK FOR MONDAY, May 4, 2009:  We’re done recording for playback, but please pick up a novel or non-fiction book and read and record for as long as you possibly can. Get the feel for what is involved in reading aloud for long periods of time. You must know what is really involved in recording audio books before pursuing this area of voiceovers.

HOMEWORK FOR MONDAY, April 27, 2009:  We’ll finish up with the Nature Series scripts first thing. For your recorded homework, pick one of these three scripts from the same Chapter 16: Quality Hospital, Workerbee Company or Pride Corporation. As we discussed in class, Quality Hospital is probably gender specific to a female. Please do try the Voice Mail recording and the Cyber thing infomercial – but do not select that to playback in class.

HOMEWORK FOR MONDAY, April 20, 2009:  We are moving on now into some of the other areas where people are paid to do voiceover work. This weekend please watch as many documentary type shows as you can on TV and fill out the grid on page 10 of your Workbook. Then, from the Text Book Chapter 16, please record the Nature Series script on page 141 for playback in class.

For those of you who were not in class on Wednesday, April 15th, you missed the Multiples Assignment and will not receive credit for that.

HOMEWORK FOR MONDAY, April 13, 2009:  (Remember – don’t do this too soon!) Your Mid-Term Assignment – much like you did at the beginning of the semester – select another straight-forward ad to record and analyze. You may use a magazine ad and modify it to be a radio or TV spot, or transcribe a spot off the air. As we discussed, in addition to your recorded homework, you have related Written Homework. Please look below for the highlighted material and follow the format! In preparation for week after this, I also want you to start listening to Documentaries on TV and Voice Mail Systems.

SPRING BREAK – April 6 and 8, 2009 – look above for the homework that is due when you get back.

HOMEWORK FOR MONDAY, March 30,2009:  Read Chapter 13 – Real Person – doing all the exercises aloud, recording as you go. Select one to playback in class. We did the Flowers spot in class, so do not do that one for playback in class. As we discussed, in addition to your recorded homework, you have related Written Homework. Please look below for the highlighted material and follow the format! Also note that you may NOT have very many key messages in this exercise. Remember Real People are not selling, they are telling.

Part 1: Look on Page 20 of your Workbook and review Part 1 – Selection. On a separate piece of paper – like you did for the last assignment, write down the answers to the following…

– Subject Matter/Product – may be hard to figure out with Real Person as a Real Person isn’t really selling.

– Pacing – is this a leisurely spot or a fast paced spot?

– Attitude – what sort of attitude would be “right” for this spot?

– Point of view – in a real person spot it is going to be First Person. (Later on you will be using this format for your final project and in that case you need to determine whether the spot is being done by an Announcer, a Spokesperson or a Real Person.)

– Extras – visualize / hear the finished spot and tell me what might enhance the copy. Remember not all spots have effects or music.

Part 2: Develop the 6 W’s – Again this is about developing the Character and the situation, but that doesn’t mean a goofy voice, just a real human being – a character, like a character in a play.

The Six W’s: be as detailed as possible..

  • Who are you? (What do you look like? What kind of clothes are you wearing?)

  • Who are you talking to? (ONE PERSON! Describe this person. Male or female? Young or old? Related to you? A peer? etc.)

  • Where are you? (this may or may not be related to the script.)

  • Why are you there? (It helps to know why you are talking)

  • What are you doing? (Try not to say that you are selling me the product. Find some sort of physical something that will help establish your character.)

  • When is the action taking place? (Don’t tell me Tuesday unless it is Super Tuesday. Or Saturday, unless it is your wedding day.)

Part 3: Re-write the script and Highlight the Key Messages/Copy Points on your script.

Part 4: Continue to develop your own script marking system…directly on the script – IN PENCIL!!!

FOR MONDAY, March 23, 2009: Not as easy to figure out who you are is it! Keeping in mind the Audience, the Back Story and the Character (this is what James Alburger uses instead of the 6 W’s) we will move into the next chapter of our text – Spokesperson. 

Recording Assignment: From your Text: Chapter 12, Spokesperson – Again, read the chapter aloud, record everything, then pick one for playback in class. Do not select Body Wise for playback in class. If you select Spectacles, then you need to do Google Eyes as well.

Writing Assignment: Rewrite the script onto a separate piece of paper – you may type or hand write, but make it NEAT – and DOUBLE SPACE! Then do the following FOUR steps…

Part I: Identify the Hero Client and/or Product.

Part II: Develop the 6 W’s – I will refer to this as the Character, but that doesn’t mean a goofy voice, just a real human being – a character, like a character in a play.

The Six W’s: be as detailed as possible..

  • Who are you? (What do you look like? What kind of clothes are you wearing?)

  • Who are you talking to? (ONE PERSON! Describe this person. Male or female? Young or old? Related to you? A peer? etc.)

  • Where are you? (this may or may not be related to the script.)

  • Why are you there? (It helps to know why you are talking)

  • What are you doing? (Try not to say that you are selling me the product. Find some sort of physical something that will help establish your character.)

  • When is the action taking place? (Don’t tell me Tuesday unless it is Super Tuesday. Or Saturday, unless it is your wedding day.)

Part III: Highlight the Key Messages/Copy Points on your script.

Part IV: Continue to develop your own script marking system…directly on the script – IN PENCIL!!!

 

FOR MONDAY, March 16, 2009: Now that you have had a chance to find a strong “go to” character to help you put another brain to the copy, we will start tackling the “straight” reads – this week ANNOUNCER.

Recording Assignment: From your Text: Chapter 11, Announcer – As usual read the chapter aloud, record everything, then pick one for playback in class. Do not select Heartbeat Way or Skizzer for playback in class.

Writing Assignment: Rewrite the script onto a separate piece of paper – you may type or hand write, but make it NEAT – and DOUBLE SPACE! Then do the following FOUR steps…

Part I: Identify the Hero Client and/or Product.

Part II: Develop the 6 W’s – I will refer to this as the Character, but that doesn’t mean a goofy voice, just a real human being – a character, like a character in a play.

The Six W’s: be as detailed as possible..

  • Who are you? (What do you look like? What kind of clothes are you wearing?)

  • Who are you talking to? (ONE PERSON! Describe this person. Male or female? Young or old? Related to you? A peer? etc.)

  • Where are you? (this may or may not be related to the script.)

  • Why are you there? (It helps to know why you are talking)

  • What are you doing? (Try not to say that you are selling me the product. Find some sort of physical something that will help establish your character.)

  • When is the action taking place? (Don’t tell me Tuesday unless it is Super Tuesday. Or Saturday, unless it is your wedding day.)

Part III: Highlight the Key Messages/Copy Points on your script.

Part IV: Begin to create your own script marking system…directly on the script – IN PENCIL!!!

Please watch this little video! Very funny and almost too close to reality! Pay attention to the wild lines near the end. As we have discussed in class (while taken to the extreme in this case), this is something that will happen in nearly every session.
 

FOR MONDAY, March 9, 2009: Hope you have been having fun trying new voices and accents. We started to hear some fun stuff. Keep it up with the Toaster Exercise. We will start playing that back on Monday.

Recording Assignment: From your Text – Page 114 – I want you to develop a character and record the indented script for The Toaster. Refer to the Writing Assignment and be sure to fill in the blanks!

Writing Assignment: Character Development. Using the Form we stepped through in class and wrote on the board, write down the basic elements and description of your character. But this time I want to really see this toaster and its environment and the activity surrounding it.

– Name: A descriptive name that brings your character to life in a word or two.

– Source: Where did the idea for this voice come from?

– Key Phrase: A sentence that you say in character that gets your brain ready to live that character.

– Description: Tell me a little bit about this character. What they look like. Their general attitude or view of life, etc. But this Toaster is reading a particular script, so you should develop the 6 W’s as well so that you can really get into the story.

– Who are you? What does this toaster look like?

– Who are you talking to? The refrigerator of course, tell me about him/her.

– Where are you? The kitchen, but specifically where – on the counter right next to the refrigerator or across the room?

– What are you doing? What just happened before you started to talk to the refrigerator.

– Why are you having this conversation? What did the refrigerator do to you?

– When is the action taking place? Right after breakfast? Afternoon? Middle of the night when the “humans” can’t hear?

– Pitch: High, medium, low, falsetto

– Placement: Forward, throat, nasal, etc.

– Pace: Fast, medium, slow, varies

– Rhythm: staccato, sing song, elongates vowels

– Mouth Work / Facial Talk: scrunched up face, lisp, big eyes, etc.

– Body Work: Hunkered over, slouchy, ram-rod straight, etc.

 

FOR MONDAY, March 2, 2009: We will start playing back the recording assignment.

Recording Assignment #1: From your Workbook – the Trial by TV exercise. I do not need to hear what you record, but I do want you to follow the directions for this exercise and fill out the evaluation. This should help you in doing Recording Assignment #2.

Recording Assignment #2: This is for playback in class. From your Text Book – read Chapter 14 – Characters – the entire chapter (aloud is best – recording everything is even better!). Select one script from this chapter to record for playback in class.

Writing Assignment: Character Development. Using the Form we stepped through in class and wrote on the board, write down the basic elements and description of your character.

– Name: A descriptive name that brings your character to life in a word or two.

– Source: Where did the idea for this voice come from?

– Key Phrase: A sentence that you say in character that gets your brain ready to live that character.

– Description: Tell me a little bit about this character. What they look like. Their general attitude or view of life, etc.

– Pitch: High, medium, low, falsetto

– Placement: Forward, throat, nasal, etc.

– Pace: Fast, medium, slow, varies

– Rhythm: staccato, sing song, elongates vowels

– Mouth Work / Facial Talk: scrunched up face, lisp, big eyes, etc.

– Body Work: Hunkered over, slouchy, ram-rod straight, etc.

 

FOR MONDAY, February 23, 2009: We will finish up the playback, critique and re-recording of last Wednesday’s assignment. See below (Wednesday, February 18) for this assignment if you are unsure.

Recording Assignment: From your Workbook – do the Radio Feedback exercise. I do not need to hear what you record, but I do want you to follow the directions for this exercise and fill out the evaluation.

Listening Assignment: This is due on WEDNESDAY, February 25, 2009, but you should get started now! In preparation for our time with cartoons and animation, fill out the grid on Page 9 of your Workbook. As I mentioned in class, you do not have to pick 5 voices from one show or film – you may select a variety of voices from several shows or films if you wish. The point is to LISTEN to a variety and start hearing what these actors are doing.

Here’s something else for your research into developing characters – Pat Fraley talks about how he created the voice for KRANG in Teenage Ninja Mutant Turtles. If you are on Facebook, you can see it HERE. I couldn’t find it on You Tube yet.

 

FOR WEDNESDAY, February 18, 2009 (silly Holiday!):

Reading Assignment: Refresh yourself on the first 6 chapters and READ chapters 7, 8 and 9.

Recording Assignment: From Chapter 7, record the script on page 65 – Voice Recognition – for playback in class. Read the ENTIRE short chapter carefully before recording the script. Keep in mind that many of the scripts you will read will NOT have considered the Ethos, Logos or Pathos. But if you get a chance to read a national script written by a skilled copywriter, you will need to understand these driving forces and how they affect your delivery.

Writing Assignment: Please note the Writing Assignment now reflects what I told you in Class on Wednesday the 11th. If you turn in the assignment that WAS here, super, but you are still to do what we discussed in class.

The Six W’s: as we discussed in class – be as detailed as possible..

  • Who are you? (What do you look like? What kind of clothes are you wearing?)

  • Who are you talking to? (ONE PERSON! Describe this person. Male or female? Young or old? Related to you? A peer? etc.)

  • Where are you? (this may or may not be related to the script.)

  • Why are you there? (It helps to know why you are talking)

  • What are you doing? (Try not to say that you are selling me the product. Find some sort of physical something that will help establish your character.)

  • When is the action taking place? (Don’t tell me Tuesday unless it is Super Tuesday. Or Saturday, unless it is your wedding day.)

 

FOR WEDNESDAY, February 11, 2009:

Reading Assignment: Read Chapters 3 through 6 in the text book.

Recording Assignment: We will finish up the first assignment. 

In Class Assignment: Now that you have had a chance to do at least one recorded project, you will work as two-person teams to get a better understanding of your natural voice. There may be things you do during recording that drift away from your natural voice, but a lot of your own unique sound will come through as your record. You need to know your voice. So, in class you will fill out Page 3 of the Workbook – if you start this outside class, you will still need to work with a classmate to finalize it in class.

 

Sub on Monday the 2nd – Dave Drexler. (I am in OC on Monday for rehearsal for the Tuesday and Wednesday live announce gig.) This is a GREAT opportunity for you to get another point of view on things. Remember this is a subjective business and the more ears you have on what you do the better!

FOR MONDAY, February 2, 2009:

Reading Assignment: Read Chapters 1 through 3 in the text book.

Recording Assignment: Transcribe a radio or TV spot off the air and record it for playback in class. After some direction, you will re-record the spot live in class (bring your audio cassette or other recording device to have the new take recorded.

The easiest way to do this is to hold your recorder close to the speakers of the radio or TV and record several commercial breaks. When you find a spot (THAT FEATURES VOICEOVER) that you think your voice might be suited for, transcribe it. Pick a spot that has at LEAST 20 plus seconds of words. Play it back as many times as necessary to get the CORRECT words. If the words don’t make sense to you, you probably wrote something down incorrectly. Read it aloud and if it doesn’t make sense, go back and listen again.

It is preferable to me for you to type and print the transcription. Use at least 12 point font, Times Roman is good, upper and lower case, double space the text and use fairly large margins so that your eye doesn’t have to travel so far from the end of one line to the beginning of the next line. If you MUST hand write it, please print clearly – and double space the words.

Be sure to bring the transcription to class so that you will be able to re-record the spot live in class after you get some direction. We’ll get through as many as possible – it’s still a big class. As you know, I will be gone on Wednesday on a job.

 

FOR WEDNESDAY, January 28, 2009: Have your Student Questionnaire filled out completely. Listen to the radio and really analyze the voices you are hearing. Concentrate on the commercials for the time being. Take notes on what you are hearing for at least 5 Radio or TV commercials that feature voice over performances. Start listening!

In fact – here is a good process for learning about voiceovers

– Listen

– Evaluate

– Practice

– Evaluate

– Repeat from top of list

You will need the Workbook for this exercise, or you will need to create your own grid. I want to see the following: a written LIST of the types of voices you are hearing, the Product or Subject, the Channel/Station, Male or Female, Local or National, Voice Quality and the Attitude. For example…

  1. Lexus, Lexus, CBS, Male, National, smooth, straightforward announcer

  2. Purina dog food, CBS, Female, National, mid-range, warm friendly “real person”

  3. MOR Furniture, TNT, Male, Local, slightly raspy, loud hard sell announcer

 

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