Homework for Wed. Feb 24, 2010

I forgot to pick up the written homework (Radio Feedback) today, so have it ready to turn in on Wednesday.

We move on to Real Person reads and start developing the 6W’s. As we touched on in class, real person reads are not beating your listener over the head with a sales pitch. While there may be some mention of the hero client or product, the overall approach is to paint a picture of something to motivate someone to think about something, rather than get up off their butts and go buy something. Now, they ARE commercials, so product is utimately going to be sold, but perhaps not by YOU. There may be an announcer tag at the end that closes the deal.  You are just buttering them up.

So, your assignment for Wednesday. Select one of the spots in Chapter 13, Real Person to have ready to play back in class (as with the chapters before, I do expect you to record ALL of the scripts and listen and critique them, but pick ONE for playback in class).

For the one you select, you must also have the Written Assignment…refer to Chapter 4, Hiding the Sell to get some more background on how to build the character.

The Six W’s: be as detailed as possible..

  • Who are you? (What do you look like? What kind of clothes are you wearing? You may be close to you, but what shade of you?)
  • Who are you talking to? (ONE PERSON! Describe this person. Male or female? Young or old? Related to you? A peer? etc. The more you know who you are talking to, the more you know how to talk to them.)
  • Where are you? (this may or may not be related to the script.)
  • Why are you there? (It helps to know why you are talking)
  • What are you doing? (Try not to say that you are selling me the product. Find some sort of physical something that will help establish your character.)
  • When is the action taking place? (Don’t tell me Tuesday unless it is Super Tuesday. Or Saturday, unless it is your wedding day.)
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