Homework for Monday, Sept. 26, 2011

We move from selling to telling with Chapter 13 – Real Person.

Continue developing the Six W’s. Real person reads are not beating your listener over the head with a sales pitch. While there may be some mention of the hero client or product, the overall approach is to paint a picture of something to motivate someone to think about something, rather than get up off their butts and go buy something. Now, they ARE commercials, so product is ultimately going to be sold, but perhaps not by YOU. There may be an announcer tag at the end that closes the deal.  You may be just buttering them up – the Flowers spot is a good example of that.

Select one of the spots in Chapter 13, Real Person to have ready to play back in class (as with the chapters before, I do expect you to record ALL of the scripts and listen and critique them, but pick ONE for playback in class). Do not select Flowers or Proposition Q for playback in class.

Look for a detailed explanation of the assignment in your workbook on page 18.

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