This is a little bit complicated, but ALL of the basic details are in your Workbook on Pages 18 and 19. Basically I am combining the two assignments due to the size of the class.
So to recap – Reading and Recording Assignment
Read BOTH Chapter 11: Announcer and Chapter 12: Spokesperson. There are LOTS of sample commercials in both “styles.” Read them all aloud and then pick ONE of them to polish and have ready to play back in class. Again, pick one that you think your voice is suited for. There are a few I do NOT want you to prepare for playback in class. Please read them all, but because some of them are really short or so specialized in their delivery style, here are the ones I do NOT want you to record for playback.
- Skizzer (very typical infomercial read) – page 117
- Love and Country (typical trailer) – page 118 (I didn’t mention this one in class, but as I was doing this post, I noticed it.)
- Radio Imaging – page 121
- Heartbeat Way – page 128
- Bodywise – page 137
Additionally, if you chose to do Spectacles, please do Google Eyes as well. The spots are very short and are designed to be book ends.
Now for the Written Part of this Assignment:
Page 19 has the Instructions for the Written Part:
Part 1 – refer to Page 18 for the details to this if needed, but basically it is this…
- Transcribe the spot you select to read onto a separate piece of paper – please remember to double space so that you can mark the copy
- Highlight the copy points/key messages in a colored highlighter
- Using pencil – continue to develop you own personal markings to help you deliver the words the way you want them to be delivered
- Identify the Hero Client and/or Product (there may not be one depending on the spot you pick)
- Describe the Demographic.
Part 2 – The 6 W’s
- Who are you? (What do you look like? What kind of clothes are you wearing? Your age, education, socio-economic background, etc. You may be close to you, but what shade of you?)
- Who are you talking to? (ONE PERSON! Describe this person. Male or female? Young or old? Related to you? A peer? etc. The more you know who you are talking to, the more you know how to talk to them.)
- Where are you? (This may or may not be related to the script.)
- Why are you there? (It helps to know why you are talking)
- What are you doing? (Try not to say that you are selling me the product. Find some sort of physical something that will help establish your character.)
- When is the action taking place? (Don’t tell me Tuesday unless it is Super Tuesday. Or Saturday, unless it is your wedding day.)
The next post will be about your Listening Assignment.