Final Extra Credit Assignment Due Wed, May 1, 2013


The assignment is on Page 25 of your Workbook. Writers have something in mind when they create a spot. Since they are not always at a recording session, they only have the words and the way they are written on the page to communicate with you. The talent has to interpret the copy as close as possible to the way the writer and/or the producer are hearing it.

Look for the CLUES in the way the spot is written. Writers will underline, italicize, bold, enclose in “quotes”. They will start a new paragraph to indicate a new thought. They will use ellipses to try to communicate what they are hearing in their head. Learn to understand these hidden signals. They can help you understand what is expected, but not always! In this script, do not change any of the words – they are “correct.”

You must also not be locked into these markings. Your job is to find the ”right” read – the read that the producer likes the best. So make sure you understand the spot. Figure out what is REALLY going on. Then use or lose the markings. (Sometimes the writer has underlined the “wrong” words and you have to un-underline them in your head!)

Refer to page 22 for the Written Assignment.



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