More on Marketing…the Whys and Hows

Found this article on small business marketing that will add to what we talked about last night in class.

“5 Big Marketing Challenges Facing Small Business Owners Today”

http://www.business2community.com/small-business/5-big-marketing-challenges-facing-small-business-owners-today-01077445

It includes discussion of what marketing is, why you need to budget for it, understanding who you should be reaching, what are the important steps, and planning.

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