Homework for Wed, Mar 11, 2015

We will try to finish up the Spokesperson chapter exercise on Monday, and start on the Real Person reads on Wednesday, so have this assignment ready to go on Wednesday.

Real person reads are not beating your listener over the head with a sales pitch. While there may be some mention of the hero client or product, the overall approach is to paint a picture of something to motivate someone to think about something, rather than get up off their butts and go buy something. Now, they ARE commercials, so product is ultimately going to be sold, but perhaps not by YOU. There may be an announcer tag at the end that closes the deal. You may just be buttering them up.

Select one of the spots in Chapter 13, Real Person to have ready to play back in class (as with the chapters before, record ALL of the scripts and listen and critique them, but pick ONE for playback in class). We did the Flowers spot in class, so do not pick that one for playback in class. (NOTE: Splasho–O–Rama is :60, not :30. Oatmeal Bars and Aunt Jane’s are a bit longer than :30) And watch for typos – you need to work around them when you get copy.

For the one you select, you must also have the Written Assignment – see Page 21 of your workbook for the entire assignment. 


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