Homework for Mon April 6, 2015

Spring Break snuck up on us didn’t it! Thanks for reminding me.

Your homework is your Mid-Term. This project is designed to get you up-to-speed on how the final project will come together.

We’ve looked at several different ways of finding copy to practice with so that you can figure out where you fit and what sort of projects might be right for you. This is still commercial copy – which is the most ubiquitous, but not the only area where you can find work. But working commercial copy will help you understand concepts that will go with you to other forms of VO.

So, for your Mid-term. Select a piece of magazine copy that you think is right for your voice. PLEASE find a product that would likely be advertised on National radio and/or TV. Shoot for the starts. If you end up doing local radio spots, well, a lot of us do local radio spots.

So, the assignment is on Page 34 of your Workbook.

There are a few NEW things here that you will need to include – and that will be included in the final project.

Mid-Term Assignment

Create a script for a radio or TV spot – 25 to 55 seconds in length – using an ad from a magazine. Review the text and decide if it needs to be rewritten for the ear. Do not create a spot from scratch this time – and do not transcribe from radio or TV.

Find ad copy that you think your voice is suited for. (You may do a character read if you think that is your strongest area.)  It also must be something that is within the realm of possibility of actually being produced for broadcast. And remember – knowing where you fit – and what goes on your demo – is part of your job as a voiceover person.

Written Assignment:

Part I: This is slightly expanded from what we have been doing and will be part of your final project.

  • Identify the Hero Product and/or Hero Client
  • POV (Point of View) – tell me if this is an Announcer spot, a Spokesperson spot (Boss, Employee or Customer?), or a Real-Person spot
  • Attitude – this is new – what sort of approach would work for this spot – warm, edgy, straightforward, traditional announcer, goofy, energetic, etc.?
  • Pacing – this is new – how fast or slow should this spot be delivered? Fast food spots for example are usually fast paced, but luxury watches are usually slower paced.
  • Extras – this also is new – you need to start thinking like a producer. If you “hear” music or sound effects (SFX) with the read, please tell me what kind of music and describe the SFX. (NOTE! DO NOT ADD MUSIC OR SFX TO YOUR RECORDING! This is an acting class, not a production class.)

Part II: Develop the 6 W’s – refer to earlier assignments or the blog for details on how to do this if you have forgotten. Follow the format so that I can quickly scan your work and figure out what you are describing.

Part III: On a clean copy of the script you have either transcribed or re-written from the text on the print ad (remember print ads are written for the eye and may need to be re-written a bit), please mark the script (in pencil).

Part IV: And also HIGHLIGHT the key messages/copy points in yellow, blue or whatever color highlighter you have.

Part V: Recording Assignment: Record your voice reading this spot and have it ready for playback when you are called in class. Again, voice only! This is not a production class.

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