Another Home Run from Edge Studio – Bring Convoluted Copy to Life

One of the things you will face as a voice talent is copy written by the person who writes the annual report or the company white papers. These sentences are for the eye and not for the ear. However, if you truly try to understand the meaning of these complex sentences, you can begin to find the logic and flow. Figure out where to take the beats.

As we have discussed since the beginning of the semester, you need to figure out the key message(s). Once you know that, you can see how the rest of the words support or enhance this main point.

Read this article from Edge Studio carefully for a detailed way of looking at this kind of convoluted copy. A little later in the semester, we will be tackling longer form non-broadcast corporate work that frequently can be written this way.


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