More on how to sound natural (from Edge Studio)

If you are not subscribed to this newsletter, then you are really missing out on some great stuff.

This week’s article – includes tips on sounding natural.

Reality is all in the mind. Four tips that might help.

It features several pairs of words. Which is best for us as voiceover talent?

Read vs. Speak

Performance vs. Delivery

Talk vs. Think

Emotion vs. Feeling

Read the whole article for the details. This is where you can use your intellectual brain a bit. 😉

Writing Demo Copy

One of the things we address in the class at San Diego City College are the steps to creating a demo – in fact, the final project is learning how to create material for a commercial demo. Most of the students in my classes are not ready to create a demo immediately after the class, but they leave armed with the concept of how to create a demo when they get to that stage.

One of the biggest questions of course is where to get the copy to go on a demo.

Well, here is a great article from Edge Studio (which has lots and lots of free material for aspiring voice talent) that gives you some additional insight on how to find/create good copy without running into issues with usage.

Here are the highlights from this article – but click here to get more details!

  • For recordings you’ve been paid to voice, it’s okay to put them on your demo, but get prior written permission from the client or their agent.

  • For auditions you didn’t land, it is even more important to get the client’s prior written permission, and even then it might not be advisable, for a variety of reasons.

  • For text cribbed from existing ads or commercials and other copyrighted works, we believe the legal doctrine of Fair Use allows you to use it on your demo, but it is better to use custom-written copy that doesn’t even include brand names. This, too, is for various reasons.

If you are just starting and don’t have any paid material to put on a demo, or even any auditions, you will be creating everything from scratch, so please read this whole article. And we’ll address this in greater detail as we move through the semester.

One thing to remember – just because you have been paid to record something doesn’t mean it should go on your demo! Teaching you self-evaluation skills is another part of the class.

Another Winning Blog Post from Paul Strikwerda

Not only is my friend Paul Strikwerda an excellent voiceover guy, he is a fabulous writer. If you are not already doing so, you should sign up for his blog.

Here is the lead in to his most recent post…

Delivery is what separates the pro from the wannabe. You may have the most pleasant pipes in the word; you may be an okay reader, but if your delivery is flat, you’ll never have a career as a voice-over.

Delivery can kill a joke, and it can bring tears of laughter to the audience. Delivery can put people to sleep, and it can make them jump for joy.

Delivery is like magic dust. It can turn a text from bland to grand. It’s one of the reasons why computer-generated voices will never be able to perform a Shakespeare play in a most moving way.

Delivery, good or bad, is never neutral. Masterful delivery is:

  • Clear and Clean

  • Convincing

  • Consistent

  • Context-appropriate

  • Charismatic


Click here for the details on the first item in this list – Clear and Clean. Over the next few weeks he will be addressing the other items on the list. I don’t think you will want to miss it! 

Another Great Edition of the Edge Studio Newsletter

I subscribe to the Edge-ucation Newsletter published by Edge Studio in New York and frequently find articles that I clip and showcase here in the class blog. The one that came in today may be a little advanced for an introductory class, with people who may decide that VO is just not the right path to sacks of money.

But, for those of you who do want to know some tips on avoiding confusion when it comes to the invoicing, this is a must read article. ( – look for the article Overcoming 8 Invoicing Issues with Clients)

It’s all about understanding what it is you do – and making sure that this is spelled out before you record the project. Too many times – and I am guilty of this myself – we are in such a hurry to record – so thrilled that this new client found us and has booked us for a project – that we end up not discussing all of the relevant details and when it comes time to invoice…well – let’s just put it this way – the client will sometimes have questions about the amount that ends up on the bill.

This is another reason why – if you are lucky enough to live in an area where agents are still being used – and you are talented enough to get one of those agents – you let the agent do the talking with the client about the money. This is their job! They understand all of the possible uses and issues that might come up with a job – and can provide the buffer between you and the client.

But, the reality is, we do more and more work directly with the client, so we HAVE to know what the pitfalls may be when we tally up the bill.

Always discuss USE – who will see this, how will it be played, where will it be played, how long will it be played. These will affect what you should get to do the project. The longer the shelf-life and the more eyeballs – the more you should get.

The newsletter has a long list of things to consider. I suggest that you consider signing up for the newsletter. The more you know about the business, the easier it will be to start collecting those sacks of money.

More about the importance of listening

If you are not subscribed to the free e-newsletters offered by, please sign up today. You will see a link to subscribe to VoxDaily when you get to the post. This would be in addition to the information I have already mentioned.

We talked about listening in our first class and in fact your first homework assignment is about listening.  Here is another source supporting how important listening is to your voiceover potential. Be sure to read the comments at the end of the post.